Commercial PropTech platform Surga Central has announced availability of an integration feed with Ready Media Group’s CommercialReady property portal. Commercial agencies using Surga Central can now feed commercial sale and lease listings directly to CommercialReady.
Based in Melbourne, CommercialReady provides an Australia-wide portal for investors, vendors, and tenants to list and search for commercial property.
Surga Central, based in Sydney, provides a cloud-based sales and marketing platform focused on commercial property.
“Australia’s success in suppressing COVID-19, coupled with historic low interest rates, is resulting in a surge of online enquiries for commercial real estate,” said Steve Clark, CEO of Adept Business Systems, the developer of Surga Central. “Extending the portal choice set to CommercialReady makes it easier for agencies using Surga Central to achieve maximum market exposure for their listings,” added Clark.
Nick Materia, CEO of Ready Media Group said, “We are pleased to announce the strategic partnership with Surga Central, one of Australia’s leading real estate portal feed providers. This will now allow key commercial agency groups across Australia to showcase their commercial assets to our highly targeted and engaged database of savvy property investors who actively use our portal to source commercial opportunities. This partnership will not only benefits agencies, but it will also benefit their vendors.”
Prominent Victorian agency Gross Waddell is the first agency to have installed the technology.
Commenting on the initiative, Danny Clark, Partner at Gross Waddell, said, “The Gross Waddell team is delighted with the recent portal integration between Surga and the Ready Media Group. The Ready Media Group’s portals, DevelopmentReady & now CommercialReady are non-negotiables when marketing property on behalf of our clients. The team understand our needs as commercial property agents and go over and above to ensure no stone is to ensure a successful outcome for our clients.”