Surga Central is revolutionising the way commercial real estate professionals track and manage your data with the launch of two powerful new dashboards – the Opportunity Dashboard and the Leasing Dashboard. These enhanced dashboards provide unparalleled insights into agency pipelines, revenue potential, leasing performance, and market share, empowering agents to make data-driven decisions with ease.
Opportunity Dashboard: Track and Convert Your Pipeline Effortlessly 🚀
The Opportunity Dashboard is designed to give commercial real estate agents and agencies a complete overview of their pipeline and business opportunities, from initial targeting to successful conversion.
This feature allows agents to:
✅ Monitor Campaign Targets: Track how many prospects are being targeted in sales and leasing campaigns, ensuring a strategic and well-planned approach.
✅ Follow the Opportunity Stages: Stay on top of every stage of the opportunity journey—from initial target identification to pitching marketing proposals and ultimately converting opportunities into sales, leasing, or conjunctional campaigns.
✅ Assess Revenue Potential: Gain a clear picture of potential earnings by tracking revenue forecasts from prospects and understanding the total market value of their properties.
✅ Deep-Dive with Cross-Referencing: Analyse revenue and market values by opportunity stage, giving a clear indication of conversion potential and enabling smarter decision-making.
With the Opportunity Dashboard, agents have complete visibility over their pipeline and revenue potential, enabling them to prioritise efforts and maximise success.
Leasing Dashboard: Gain Expert Insights into Leasing Trends 📊
For commercial leasing agents, the Leasing Dashboard provides a comprehensive snapshot of leasing activity and identify the top agencies that you're collaborating with, allowing for a detailed performance review.
Key features include:
✅ Total Listings and Floor Area Analysis: Easily count the total number of listings and available floor area sizes to gauge stock levels and leasing activity.
✅ Market Share Insights: Assess the percentage of market share held by listing authority and total square meterage available, giving agents an edge in competitive analysis.
✅ Key Agency & Conjunctional Partner Tracking: Identify the top external agencies and conjunctional agents worked with, helping to strengthen relationships and optimise deal flow.
✅ Listings by Region: Gain a regional breakdown of listings to understand distribution and performance across different locations.
With an in-depth view of leasing trends, agents can assess how they’re performing in the market, optimise their leasing strategies, and gain valuable insights into their stock.
The launch of the Opportunity Dashboard and Leasing Dashboard marks a new era in commercial real estate analytics. These enhanced dashboards provide powerful data visualisation, allowing agents to track opportunities, measure performance, and make informed decisions with confidence.
Take control of your pipeline and leasing insights today with Surga Central’s enhanced dashboards!